About Vinyl Me, Please

Vinyl Me, Please is a record of the month club. The best record club, in fact. We believe that music has the ability to connect with people on a profound, emotional level and can shape who a person is and becomes. We believe that music is not a commodity, but rather, something that is meant to be consumed with sincere intentionality. We believe the most meaningful music experiences often come from the unexpected and are rarely predicted by an algorithm.

We built Vinyl Me, Please to help people discover themselves through music; to help them slow down, disconnect and enjoy a tactile experience in an otherwise digital world.

Based in Denver, CO, we’re growing at a rapid pace and looking to add new members to our team.

About the Role

This position is meant for someone who isn’t just passionate about music, but also about marketing; specifically email marketing. Email is one of our top channels reaching a highly engaged community and we envision this role driving the company forward by maximizing this channel. We are currently running mature campaigns across all channels and we are meaningfully analytical about our data.

This role will work as part of a team of experts in digital marketing, content marketing, and social media. You will be armed with industry leading photographic and graphic design assets. Not to mention you get to be marketing the best product of all time: music.

This position reports directly to the Head of Marketing and does not have any supervisory responsibilities. This role is a full-time position.

Email Marketing Manager Responsibilities:

  • Strategy and execution of the company’s transactional, marketing, and retention email campaigns
  • Analysis of current email marketing campaigns and making recommendations for improvement
  • Development of the company voice in email
  • Drive internal list growth
  • Test list purchase marketing campaigns
  • Manage automated email campaigns throughout the customer lifecycle to reduce churn and maximize customer LTV
  • Carry out segmentation of the database for custom campaigns
  • A/B Testing on various email campaigns to establish the most effective
  • Track and report regularly on email campaigns in order to guide improvements
  • Ensure all email campaigns comply with current email best practice in the industry
  • Keep abreast of evolving music industry and email marketing trends

The ideal background of an Email Marketing Manager:

  • Excellent written communication and copywriting skills
  • Degree educated with a minimum of 5-7 years email marketing experience and can provide examples of successful campaigns
  • Experience with Mailchimp ESP and marketing automation
  • Analytical approach to email success, enjoys working with data to test and prove hypotheses
  • Visual creative skills in Adobe Suite
  • Basic HTML & CSS for making template changes
  • Experience with Shopify integration preferred

Core competencies for this role include:

  • Team Oriented: Starts by thinking how will my decisions or actions affect the rest of the hardworking people on my team?
  • Has a curiosity for data: Asks what patterns can I spot in these numbers that may inform my thinking?
  • Believes in the power of music: Wants their work to be something that artist and music superfans will appreciate and will bring them closer together in meaningful ways.

How to apply

Along with your resume, please include a quick note about why you’d be a good fit for the position. Please also include a list of your top-5 all time favorite records. We won’t judge your taste, we just like talking about music 🙂

This position is based in our Denver, CO office. Please consider whether you are willing to relocate before applying.

Vinyl Me, Please provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

You can learn more about Vinyl Me, Please by visiting our website at http://vinylmeplease.com